Challenge:

Design and develop first-ever, responsive website at Blueport Commerce

Approach:

  • Researched and created responsive grid for the platform
  • Designed a modular, dynamic homepage element system with:
    • client-management
    • reflow on all devices
    • ability to create many different "looks" for their entry page
  • Led responsive front end development best practices
  • Maximized mobile experience leading Web Optimization team
  • Managed post-launch tracking of huge KPI/conversion upticks
  • Optimized desktop and mobile experiences post-launch

  • 2015 - 2017
  • Ecommerce Design, Identity, User Experience Research
  • The Brick
  • www.thebrick.com